Shopify & Shopify Plus storefronts
Custom themes and Plus-tier features (B2B, wholesale channels, scripts) built for brands that have outgrown Shopify's default theme.
Vibrant Info builds ecommerce and retail software development solutions for D2C and retail brands that have outgrown a template store - full-funnel storefronts, catalog and inventory systems, and Shopify or Magento platforms engineered to convert traffic, not just display it. We've shipped fashion catalogs, Shopify store-extension apps, and headless storefronts across Shopify, Magento, and custom stacks, for brands that need checkout speed, accurate inventory, and a mobile experience that holds up during a sale spike, not just a product launch.
Candidmen, a men’s fashion D2C brand, worked with Vibrant Info to build a fashion catalog experience designed around fast product discovery, clean filtering, and a mobile-first checkout – the kind of storefront foundation a growing catalog needs before a paid-traffic push, not after one. We also built BigHello’s Shopify store-extension app, adding functionality Shopify’s native theme system doesn’t offer out of the box, without slowing down the checkout Shopify merchants depend on.
Ecommerce and retail brands compete on two things a generic storefront rarely gets right: how fast a shopper can find the right product, and how little friction stands between “add to cart” and “order confirmed.” India’s B2C ecommerce market is on track to grow from roughly $530 billion in 2025 to $880 billion by 2034 (IMARC Group) – expansion that rewards storefronts built to handle scale, not just launch day. For us, ecommerce and retail software development means building storefronts and catalog systems that hold up as SKU count, traffic, and order volume grow.
We work across Shopify and Shopify Plus, Magento/Adobe Commerce, and headless stacks (Next.js + commerce APIs) depending on catalog complexity and integration needs, and we treat inventory accuracy, page speed, and mobile checkout as one connected problem, not three separate line items. Whether you’re a D2C brand selling direct, a retail chain bridging online and in-store inventory, or a Shopify merchant who’s outgrown the app store, the same question drives the build: how do we get a shopper from browse to checkout with nothing in the way?
The storefront was built on a theme or plugin stack that can't keep up once the catalog or traffic grows past a few hundred SKUs.
A Shopify Plus, Magento, or headless rebuild scoped around your actual catalog size and growth plan, not a template that was never meant to scale.
Checkout abandonment stays high because page speed, payment options, or mobile layout create friction at the last step.
Checkout-specific performance and UX work - image optimisation, lazy loading, payment-method coverage, mobile-first layout - treated as its own workstream.
Inventory shown online doesn't match what's actually in stock, leading to cancelled orders and refunds.
Inventory and catalog systems wired directly to your stock source of truth, so what's shown online is what's actually available.
Shopify's native app ecosystem doesn't cover a workflow specific to your business, and third-party apps slow the store down.
Custom Shopify app and store-extension development built for the exact workflow you need, without the bloat of a generic app.
Six product types we build repeatedly for this vertical - each adapted to your tournament format, audience, and broadcast partners.
Custom themes and Plus-tier features (B2B, wholesale channels, scripts) built for brands that have outgrown Shopify's default theme.
Enterprise-grade catalog and checkout for retailers running complex pricing, multi-warehouse inventory, or B2B alongside D2C.
Next.js storefronts on top of Shopify, Magento, or commerce APIs for brands that need speed and design freedom a theme can't give them.
Custom apps and extensions - like the one we built for BigHello - that add exactly the functionality your store needs.
Variant, batch, and multi-channel inventory systems that keep what's shown online in sync with what's on the shelf.
Core Web Vitals, checkout UX, and page-speed work aimed at the metrics that actually move revenue.
An Ecommerce & Retail platform rarely stops at one deliverable - a tournament microsite usually surfaces a need for registration and payments, then a community layer, then real-time scoring for the next event. We keep strategy, design, engineering, and growth under one roof so each phase builds on the last.
Not sure which piece to build first? Most engagements start with a two-week discovery sprint - you walk away with a scoped roadmap and a fixed estimate, whether or not you build it with us.
We pick the platform that fits your catalog, not the one that's trending this quarter.
The result is a storefront your own team can update and extend after launch, not a black box only we can touch.
Most storefront rebuilds ship in 8–14 weeks from discovery to launch; a custom Shopify app or store extension usually takes 4–8 weeks depending on scope.
Both - we regularly take over an existing Shopify or Magento store to rebuild the theme, add a custom app, or fix performance issues, without asking you to migrate platforms unless that's the right call.
Yes - connecting the storefront to your inventory, ERP, or warehouse management system so stock stays accurate online is a standard part of this work.
Shopify and Shopify Plus, Magento (Adobe Commerce), and headless stacks using Next.js with commerce APIs - we recommend the platform based on your catalog size and integration needs.
Yes - ongoing website and app maintenance covers monitoring, updates, and iteration after go-live for every storefront or app we build.