Healthy Buddha

About Project

Healthy Buddha home delivers fresh organic produce & curated grocery / pantry products, direct to customers in Bangalore for a healthy lifestyle. We are organic certified by NPOP, India. We have our own farms and also source directly from a handpicked network of organic farmers. Select HB products are also available across stores (Godrej Natures Basket, Food Hall, Big Bazaar) and online (Amazon, Big Basket, Healthifyme & Place of Origin).

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Techies involved
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Time to MVP Launch (Days)
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Project Delivery Time (Weeks)

Challenges

Dealing with intense competition in the e-commerce market, which requires effective differentiation and marketing strategies.
Ensuring fast page load times and responsive design to prevent user frustration and high bounce rates.
Efficiently managing a diverse range of products, including sourcing, categorization, stock levels, and pricing.
Ensuring a seamless shopping experience on mobile devices, as mobile traffic continues to grow.
Dealing with supply chain disruptions, delays, and sourcing issues, especially for perishable or specialty products.
Continuously improving the website’s UX through A/B testing, user feedback, and design enhancements.

Solutions

Conduct regular market research to identify trends and consumer preferences.
Differentiate the brand through unique product offerings, quality, or customer service.
Optimize website performance by using content delivery networks (CDNs), efficient coding, and image compression.
Use secure payment gateways with encryption and tokenization.
Provide detailed product information, high-quality images, and customer reviews.
Implement robust security measures, including firewalls, regular security scans, and intrusion detection systems.

Tech Stack

We leveraged the strength of robust and secure technologies, tools, and frameworks used in the app/web to escalate the creation of new features and functionalities.