Digital Marketing

It is the core link between your online existence and your potential customers, and the key to making yourself known.

Digital Marketing

You have the most perfectly designed website with ideal content. You product is also one of the bests and is bound to be liked by customers. Yet, you find your website deprived of the traffic you feel that it deserves. It seems more and more difficult to tell people that your website exists, and is ready to be shopped from.This situation, where you are not generating enough business, is probably the lack of good digital marketing.Like the term suggests, this is the set of strategies you use to make your online existence known, by using different online platforms to market your website. It is important to understand that once your website is created, it is disconnected from the rest of the online industry, unless you market it. All your potential clients are out there scattered on the web. Digital marketing strategies are the methods by which you can locate these clients and devise methods to make them come across your website in an alluring way, causing them to visit it and become future customers.
Why is digital marketing useful?
Apart from making yourself known, there are several reasons you need to use digital marketing to reach out to your customers.
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Quick Q&A

We majorly use SEO, PPC advertising, email marketing and affiliate marketing to digitally advertise your website.
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We will conduct and analysis and decide the best for you, though ideally it will be a combination of two or more strategies.
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Responses for each strategy are recorded, and performance reports are created using these to improve future methods.
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Email marketing is only used for suitable customers, and it is made sure that no spamming occurs, so as to keep your reputation safe.
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What are our most popular digital marketing strategies and services?

At Vibrant, we believe that there is no single ideal strategy. Because of this, we use a number of popular strategies by tailoring a marketing package according to your business needs. According to the nature and size of your business, different strategies can be combined to produce the best results. Most commonly, these are chosen out of the following by our experts:
    1. Search Engine Optimization  Every time a web user is looking for something they need, they enter the related keywords into search engines. Through Search Engine Optimization, we make an analysis of the keywords related to your business, and optimize your website according to them. This way, when generic products related to yours are searched for, your website will appear among the top ranks on the result pages of popular search engines.
 
    1. Pay Per Click Advertising Paid promotion can often be very useful. In this campaign, we create attractive ad banners of your website, and place them on other websites that receive the general traffic pool that you are looking for. The best part about these campaigns is that you only pay for the traffic you receive, which is the number of people who click on the ad banner and reach your website.
 
    1. Email Marketing While email marketing in an old way of reaching out to customers, it can still be effective if properly used. If, for instance, you need to reach out to other businesses and corporations, using promotional emails in an appropriate way can go a long way for your business.
 
    1. Affiliate Marketing You do not always have to do all the work yourself. At Vibrant, we help you hire people who are experienced in sales, and make use of their experience to bring in potential customers. These people, or affiliates, use their own influence on the web to bring customers to your website. The ideal part about affiliate marketing is the usefulness of the money spent. You do not have to pay for the original work, but only for the customers brought in to the website. Ideally, a certain percentage of profit is set aside for these affiliates, giving them a greater incentive to generate traffic for the website. It is, therefore, a win-win process with no losses involved.
 
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