A well-designed website cannot possibly succeed if it is not receiving its targeted traffic. This is the goal achieved by effective Search Engine Optimization – or SEO – which is the process of generating traffic for a website by improving its visibility within search engines. Unlike website design, SEO is a continuous process aimed at yielding long-term results. Every day, millions of people enter keywords in search engines to find the information they need. Being among the top search results for the keywords that characterize your business can immediately bring you thousands of potential customers. This can be achieved not only by proficiently incorporating well-researched and carefully chosen keywords on your website, but also by the optimization of on-page factors. Good content organization and easy navigation, for example, will make using your website a pleasant experience for users and will encourage them to return to it and to recommend it to others.
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